Marketing
By Rob Coburn | Tue, November 29 2011
We have seen in the world that average or status quo is the easy way to go. In fact mass marketers, market to the middle, the average person; this business model is great for mass marketing a product. This is great for efficiency and productivity. Everyone is numb to this model because we live in it every day. The problem with this model is that the factories were created and that led to mass marketing to keep the organization hopping.
A small mission or organization has to build their system focused on the individual customization of their product. When meeting a new group of people, you need to consistently be thinking how your product (brand) can change to meet the needs of those you are serving. Every small organization has this advantage on their larger counterparts, customization for every group. We all need to eliminate the idea of mass from our marketing and communication and change to a mind of customization for every person we interact with.
Comment below - How will this change you organization? Do you need help reviewing your plan, how can I help?
photo credit empax
Rob Coburn is a Mission Coach. He helps missionary minded people, discover their path or accelerate their journey, by telling their stories to attract supporters and change the world. 
